HIGH PERFORMANCE SELLING

There’s a way for you to increase your online sales by 600%. And don’t worry, you won’t have to do anything shady or participate in any shenanigans.
When most people start selling stuff online, they often create extensive product and service lists.
They think having a little something for everyone will help them get more sales.
The problem is, people think “more is better,” but in the real world, long product lists are conversion killers.  And if you want to increase your sales by 1,000%, you must streamline your offerings.
To illustrate, let me share Sheena Iyengar’s famous field test.
         

How to Increase Online Sales: Fewer Options, More Sales

Sheena Iyengar, a professor at Columbia University, set up a free tasting booth in Draeger’s supermarket—an up scale grocery store, known for an extensive product selection—on two consecutive Saturdays.
One Saturday, 24 flavors of jam were available, and on the other, 6 were available.
Now take a guess. Which display sold more jam?
Given the “more is better” mindset, you’d think the larger display sold more. But that’s not what happened.
When 24 jams were available, 60% of the customers stopped for a taste test and 3% of those bought some. When 6 jams were available, 40% of the customers stopped for a taste test, but 30% bought some.
Huge results. While the larger display attracted more people, the smaller display sold more jam. About 6 times more. A 600% increase in sales. download the book for more detals and help.