Successful Affiliate Strategies

Successful Affiliate

Strategies

Learn More Than 8 Powerful Methods To Boost Your

Affiliate Commissions

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Successful Affiliate Strategies - 1 -

DISCLAIMER AND/OR LEGAL NOTICES

The information presented herein represents the views of the author as of the

date of publication. Because of the rate with which conditions change, the author

reserves the right to alter and update their opinions based on the new conditions.

This report is for informational purposes only and the author does not accept any

responsibility for any liability resulting from the use of this information. While

every attempt has been made to verify the information provided here, the author

and their resellers and affiliates cannot assume any responsibility for errors,

inaccuracies, or omissions. Any slights of people or organizations are unintentional.

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Successful Affiliate Strategies - 2 -

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Table of Contents

Successful Affiliate Strategies: Introduction 5

Using Classified Ads 5

Leveraging with E-zine Advertising 6

Solo Ads – Outmoded or Back in Style? 7

The Cheapest, Fastest Way to Advertise on the Internet: Forum Posting 9

Using Traffic Exchanges to Promote Affiliate Programs 11

Social Networking Sites For Affiliate Marketing 12

Generate Traffic and Affiliate Sales with Free Viral Reports 15

Build Your Own Mailing List… Even Though You’re an Affiliate! 16

In Closing 17

Successful Affiliate Strategies - 4 -

Successful Affiliate Strategies: Introduction

Hi and welcome to Successful Affiliate Strategies, where you will discover over 8

powerful methods you can use to offer a boost to your affiliate commissions from selling

other people’s products and services.

This guide discusses some of the methods you’ve probably not heard of, whereas other

methods you’ve thought would never work. In a real essence, it’s really only a matter of

doing it right and you can make a living off affiliate marketing.

Which is really fascinating, because you can earn big commissions just promoting

products you DON’T even have to create!

Of course, like everything else in life, it takes multiple practices to reach the top level.

But I assure you that through the coming pages, I can help you reduce your learning

curve significantly and you will make less guesswork… and mistakes!

I have written this book as short and precise as possible. Because I know you’re a very

busy individual (and it takes no guess), and above all, I also know that you’re excited

and that you can hardly wait. ☺

Without further ado, let’s quickly cover the first of the 8 methods you can use in boosting

your affiliate promotion… and the commissions!

Using Classified Ads

The process of using classified ads to generate sales for any product – whether it be an

original product or an affiliate product – is often over-simplified and discouraged. This is,

in part, because it actually is one of the harder ways in which you can advertise.

It requires you to use a small amount of words to communicate an important point,

which will either make or break your ability to garner interest in the product in question.

In most cases, supposed experts will discourage you from using classified ads because

they themselves have never had much luck using them – NOT because classified ads

aren't a viable method of advertising.

So how can you use classified ads correctly to generate a considerable amount of

traffic to your affiliate product sales page?

The first step entails finding viable places to advertise. Again, many of the so-called

experts will jump in and either tell you to use free sites or that free sites never work. The

Successful Affiliate Strategies - 5 -

truth here, too, is somewhat in between: free sites can work, but you must use them

carefully. For instance, if you want to generate traffic from sites that allow you to post

free classifieds, you will have to find ones that actually receive traffic themselves.

One example of a site that receives a massive amount of traffic, but also allows you to

post classified ads for free is craigslist, which you can find at the following URL:

http://www.craigslist.com

As long as you post classified ads in the proper section, you can do it completely free of

charge. Additionally, you can do this on each of the craigslist sites for the metropolitan

areas in the United States.

Another place you can post free classified ads is Yahoo. You can find this feature at the

following URL: http://classifieds.yahoo.com/.

Again, as long as its on topic, you can post a classified at for whatever you want.

Now, with this in mind, you will want to consider the best way in which you can construct

your classified ad. I personally suggest creating a headline or first line that uses

psychological triggers.

Remember! With classifieds, you're not paying by the click. It's either free or you're

paying for a certain period of time or impressions, so your goal should be to generate as

many clicks as possible, so use words like “cheap,” “free,” “proven,” and “shocking” to

draw attention to your ad.

Once you have successfully drawn attention to your ad through the headline, you will

then want to seal the deal by providing viewers with a reason to click through, provided

that your affiliate product is something they will want to buy. You can do this by explicitly

stating a quantifiable benefit in the second line of the classified ad – and then stating a

crucial feature in the third line.

Once you have gained some experience posting ads on free classified ad mediums, you

will want to move on to major electronic publications, including large e-zines and

authority sites; however, before you do this, you could be confident in the classified ad

and your conversion rate.

Leveraging with E-zine Advertising

Warning! If you're ever bored and want to stir up some trouble, go to an

Internet marketing forum and post a question asking how well E-zine

advertising fares in comparison to other marketing methods.

Successful Affiliate Strategies - 6 -

The answers you get are likely to be diametrically opposed. This is not only because

each marketer has his own product to sell – and it is in his best interest to justify the

purpose of that product – but it is also because there has been a genuine debate raging

for the past few years about the effectiveness and direction of E-zines and E-zine

advertising.

There are those who posit that E-zine advertising is dead or is near the bottom of a very

steep decline. They see the average person as being overwhelmed by superfluous

emails on a daily basis – some coming from friends and others coming from businesses

and E-zines.

In their eyes, this amounts to a continuing decrease in attention paid to any emails that

look business related, even if they specifically subscribed to them.

Additionally, they argue that many people forget that they joined lists and eventually

begin to ignore emails coming from that address. And all of this is true – which is

precisely why it is important to take it into consideration when you are conducting E-zine

advertising campaigns.

So how can you affectively advertise in E-zines and reap a profit from affiliate

products?

There are a number of different ways, of which, I will cover three below:

1. Target E-zines that are related to your specific affiliate product.

Create a viral report that is related to your affiliate product (as we discussed in

the previous lesson). Purchase sponsor ads in reputable E-zines – and send all

of those interested to a page where they can download your viral report for free.

This report will have an embedded affiliate link, which will generate sales on your

behalf.

2. Create a persuasive solo ad.

Again, start off by purchasing solo ad space in cheaper E-zines – ones that are

responsive, but have a low subscription count. Test your solo ads to determine

your approximate conversion rate with the given affiliate product. Once you have

a rough handle on your profit margin, attempt to market your solo ads in larger

publications, including e-zines with subscriber bases of over 100,000. Keep in

mind that this will be expensive, but it will also pay off if you did your homework

in the previous steps.

3. Last, consider targeting high-end online publications with your ads.

Successful Affiliate Strategies - 7 -

These will include ones that don't normally include their sites in E-zine

directories, such as authority sites that publish a monthly E-zine in PDF format.

These often have high response rates and will similarly draw the best response if

you use them correctly.

For regular E-zines with reasonable fees, you will want to check out the following site,

which lists most E-zines that offer advertising:

http://www.ezineadvertising.com/cgi-bin/pz.cgi

If you're looking for something less expensive, you may want to check out the following

URL:

http://www.ezinead.net/

http://www.ezines-r-us.com/

Solo Ads – Outmoded or Back in Style?

Now we're going to go over solo ads:

For years, Internet marketers have asserted that solo ads are simply outmoded – they're

a dinosaur that no longer has the potential to reap any profits; however, another group of

Internet marketers knows that the exact opposite is the truth: solo ads can reap

massive profits, but in order to do so, they must be engineered perfectly, as must

the selection of the solo ad distributor.

A solo ad can be a number of things. Usually, it is a large ad between 200 and 300

words that is placed at the very center of a page. The rate on solo ads is higher than on

all other potential options, but it also captures readers' attention the most by far. If you

have the money to spend on a solo ad, it can be an excellent investment.

However, as with all investments (and advertisements for that matter), you must conduct

your due diligence. This involves a considerable amount of research.

Now, when conducting research for a solo ad, there are two things you will want to look

at:

1) The first is a list of your potential advertising outlets (in this case, probably

e-zines); and

2) A list of potential approaches you can take on your solo ad.

Successful Affiliate Strategies - 8 -

Let's start with the first part – finding a list of e-zines in which you can put a solo ad. I

personally suggest starting with Directory of E-zines, which you can find at the following

URL:

http://www.directoryofezines.com/

This is the ultimate resource for advertisers who want access to all e-zines and also

want tips for advertising in them. If you don't have any money to spend, I would suggest

starting here instead:

http://www.ezine-dir.com/

Once you have selected reputable e-zines to advertise in, you will then want to begin

creating your solo ad. There are a number of writing “formulas” you can use to do this;

however, you will always want to keep in mind what it is that your potential customer

wants most.

In advertising, it is often easy to project our own wants in a given product onto potential

buyers; however, it is important – when communicating with them – that you talk about

their wants, not yours.

Now, when it comes to creating solo ads, I personally suggest that you spend some time

at the following URL, learning about what it takes to convert readers into buyers:

http://www.copywritersboard.com/.

Furthermore, I suggest that you go beyond simply writing copy and write as you would in

the specific medium. For instance, if your solo ad will be featured in an e-zine, then you

will want to write as if you are contacting members of a mailing list about a special offer

or something similar. You may even want to refer to the owner of the list by his/her first

name if (s)he allows that.

Keep all of these skills in mind when conducting solo ad campaigns. All you have to do

is select the right advertising mediums and create an excellent ad – and your effort will

pay off three fold.

The Cheapest, Fastest Way to Advertise on

the Internet: Forum Posting

Posting on forums is one of the cheapest and fastest ways in which you can advertise

affiliates products on the Internet. However, in order to do this successfully, you must do

a number of things carefully.

Successful Affiliate Strategies - 9 -

Warning! Simply starting a thread that contains an affiliate link might be a

good way to get banned from a particular forum board, but it will never be a

good way to make sales.

The general procedure involves making multiple posts on a forum board before you even

setup a signature file, which includes a link to your site. Even if the particular forum you

are using does not specifically mandate this, you will want to do this, anyway, as it will

increase your credibility – which is your real goal.

You can start by finding a number of forums for your particular niche or marketing angle.

You can find lists of forums at the following URLs:

http://www.big-boards.com/

http://www.forumbase.org/

http://www.findyourforum.com/

The first resource is currently the largest forum directory on the Internet. The second

resource contains lesser directories, but includes some that are not listed on Big Boards.

Now, once you have selected a number of directories that match your specific marketing

angle and affiliate product, you will want to investigate to determine whether or not they

have excess rules regulating signature files.

For instance, some sites do not allow any links in signature files; others, by contrast,

allow links, but do not allow any commercial links. Make sure you know what the rules

are before you post. Otherwise, you are simply setting yourself up to be banned from the

forum.

Next, take the list of forums you have created – that are both relevant to your topic and

allow commercial links – and begin developing a reputation on those forums. Post

regularly, avoid meaningless fights and flaming, and contribute useful, on-target

information to discussions. In a matter of 1-2 weeks, you will have developed a

reputation, provided that the forum receives a considerable amount of traffic.

Once you have developed a good reputation, you will want to begin advertising through

your forum signature. Ideally, you will want to include some eye-catching assortment of

colors, symbols, and words in your signature.

This will draw people's attention. You will then want to link them to something other than

an affiliate page – whether it be a page you created to sell an affiliate product or an auto

responder course used to capture email addresses.

Successful Affiliate Strategies - 10 -

Remember to repeat this process in all applicable forums. Look for high traffic forums

that allow commercial link posting in signature files – and that also happen to fit with

your specific audience-targeting and marketing angle goals.

Next, create a reputation. Last, add your signature in some attractive way that draws

visitors' attention, but is also likely to convert them into interested clickers. You will find

that this form of advertising pays off considerably – and does so faster than other

methods available.

Using Traffic Exchanges to Promote Affiliate

Programs

If you're unfamiliar with exchanges, you will want to read this over carefully and consider

printing it out:

One of the best ways in which you can promote affiliate programs is through various

traffic exchanges. Almost all well-defined, robust niches on the Internet have some form

of traffic exchange. For instance, casinos, gaming sites, niche forums, and Internet

marketing sites all have some form of traffic exchange system. IM, in particular, has

dozens of exchanges.

A traffic exchange can serve multiple functions; however, in most cases, it does two

important things:

1) It allows you to surf sites, gain credits, and then cash in those credits; and

2) It allows you to put banners or dynamically-generated link boxes on your

site that will generate credits, which you can then cash in. Cashing in credits,

with most exchanges, results in a certain amount of traffic being drive to your site

via the exchange site or via banners on other sites that are members of the

exchange.

A good place to start when working with traffic exchanges is to determine which ones

are most reputable and which ones have reasonable point systems. For instance, some

traffic exchanges allow users to cheat and some have bad systems of exchange, which

heavily favor paying members over non-members. You will want to find the best possible

exchange given the amount of money you are willing to spend and the product you are

marketing.

I suggest using the following sites, which list top traffic exchanges. Additionally, you may

want to talk to friends to see if any particular exchange has worked well for them:

http://www.paramind.net/paramindtrafficexchanges.html

Successful Affiliate Strategies - 11 -

http://www.trafficexchangelist.com/

Once you have selected an optimal exchange, you will want to determine the best way in

which you can use it to maximize the amount of high-quality traffic you extract from it.

You will want to answer the following questions to aid yourself in determining this: do I

earn credits from impressions or clicks? And do I lose credits based on impressions or

clicks?

This is important to ask, as different exchanges have different policies on this issue. If

you lose credits based on impressions, you will want to make sure that you get the

absolute largest amount of clicks per impressions. This will involve over-hyping your ads

and creating flashy banners (if they allow them).

In contrast, if you are getting charged per click, you will want to make sure your ads

ONLY appeal to the most interested buyers. Whichever route you take, make sure that it

is matched up with a model for maximum revenue generation.

The last thing you will want to consider when using a traffic exchange is precisely what

you should promote.

You already have a product in mind – probably an affiliate product – but how will you

promote it?

Will you direct visitors to the affiliate page?

Will you direct them to a page on your site, which features the product?

Or will you direct them to an opt-in form, which will capture their information and then

coax them into buying over a period of time?

I personally suggest doing the last or the second – and avoiding the first whenever

possible.

Social Networking Sites For Affiliate

Marketing

You might not know this, but social networking sites aren't just for teenagers anymore. In

fact, social networking sites have evolved into something different altogether than what

they once were – networks composed mainly of teenage girls.

Today, social networking sites span the spectrum of demographic groups. While

teenagers are still more apt to use them than older people, there are now niche social

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networking sites, which target people who all share some common interest, such as a

skateboarding or investing.

Now, in addition to teenagers and adults, social networks are increasingly becoming

used by another group – businesses. That's right: many businesses are now infiltrating

social networks to advertise in some subtle manner – and then replicate their message

through systems that are already available within the social network.

The most prominent social network is http://www.MySpace.com, which boasts a

membership base of 1.06 hundred million (and still growing!).

If the affiliate product you are selling has a broad appeal, you may want to use MySpace

to market your product, as you will be able to reach the largest crowd quickly.

Now, there are a number of different ways in which you can market your affiliate product

through MySpace. One way is to setup a profile, purchase what is called an “adder

robot,” and then begin adding friends to your list on a daily basis. The robot can add as

many as 300 per day without any problems. I recommend http://www.badderadder.com/

for this purpose.

Depending on your goals, you may want to add a personal profile for yourself and then

talk about your business/product on your page; or you may want to simply create a

profile for your business and use that to market your product.

While you can send out bulletins advertising your product through MySpace, this is

generally discouraged by the MySpace staff and could lead to your getting banned. It is

probably a good idea to avoid this; instead, post related bulletins that don't advertise

your product, but talk about something similar.

Successful Affiliate Strategies - 13 -

This will drive interested visitors to your page, where they can learn more about the

affiliate product you are selling. Note, however, that you will have to link to a non-affiliate

page, as affiliate links are expressly forbid on MySpace.

Once you have had some experience marketing to the MySpace crowd, you will want to

consider looking at other social networking sites.

One other large site is Friendster, which you can find at the following URL:

http://www.friendster.com. Bear in mind though, that this site is generally very popular in

South-East Asia and other Asian countries.

Http://www.facebook.com/ is another large social networking site, which caters

specifically to college and high school students. You will also want to look for niche

networking sites, which will afford you an opportunity to capture a more targeted

audience.

Whichever sites you decide to use, keep the following in mind: your goal should be to

develop a network of people who share a common interest and could potentially be

interested in your specific product.

For this reason, it is always a good idea to think long term (i.e. don't do things that are

going to get you banned); instead, concentrate on building your network and introducing

them to your affiliate product.

Successful Affiliate Strategies - 14 -

Generate Traffic and Affiliate Sales with Free

Viral Reports

Did you know that the free viral report is quite possibly the most deadly weapon in an

affiliate marketer's arsenal?

It allows him o her to quickly multiply his or her efforts while slashing down on marketing

costs. All the marketer has to do is develop a viral report for little or no cost, embed an

affiliate link in said report, and then find various avenues of distribution that will ensure

that the report is perpetuated as far as possible – from group to group to group.

Now, with this being said, when it comes to developing free viral reports, a considerable

amount of precise calculation and back-end system setup is needed. Simply jotting down

garbage, tossing in an affiliate link, and then attempting to send it to everyone you know

in .txt format isn't likely to gain you anything; nor is it likely to multiply your efforts by

inducing other marketers to redistribute the report for you.

Instead, you must start from a different point. You must determine what topic people are

looking for related to your specific affiliate product.

For instance, do they need more information about the product itself? Do they need to

know how to use that product effectively? Whatever your angle happens to be, make

sure that it lines up with the wants of your customers and also ties in nicely with your

affiliate product.

Next, create the actual viral report and embed your affiliate link in multiple places. If you

have a site and a list, you may want to instead post a link to your list – and then use

back-end mechanisms to make the sale.

Your last step is to actually ensure that this viral report:

a) Gets into as many people's hands as humanly possible; and

b) Gets into the hands of people who will definitely redistribute it to others

without charging any fees. This is where the art of free viral report distribution

comes into play.

A good way to distribute your viral report is to create a buzz on forums. You will want to

discuss some specific experience you had related to the topic you will cover in the report

– and you will want to do it well in advance of your release date.

You will then want to start talking up your release – and also explain that the report will

be completely free. Furthermore, you may want to even start locking people in for

immediate distribution via email by getting them to join a list. To learn more about viral

Successful Affiliate Strategies - 15 -

marketing through this method, you may want to check out some of the case studies at

the following URL: http://www.marketingsherpa.com/.

Additionally, you may want to check out http://www.viralPDF.com, which is an excellent

tool you can use to create the actual viral reports.

Once you have begun building a forum buzz for the report, you will want to go to e-zine

owners in your particular niche and ask them if they are interested in getting a free report

on whichever subject you are marketing. The distribution effect will multiply,

subsequently multiplying your sales.

Please note that I will provide a free viral report that you can use to promote my affiliate

product. This will cut out the development phase for you.

And the ultimate grand of schemes, which I have purposely saved this method for the

last (yet most important!) is:

Build Your Own Mailing List… Even Though

You’re an Affiliate!

Today, I want to share with you one of the biggest mistakes affiliates make. I want to

share this with you so you wont make the same mistake:

The one major mistake many affiliates make is NOT setting up a list!

Affiliates will often send traffic that they generated to affiliate links, rather than a list.

When they do this, they are unknowingly making a bet that visitor will buy on first

contact. Unfortunately, this is generally not the case.

Visitors often need to be warmed up to a product – through the course of multiple visits

and additional information – before they are willing to purchase from a person or a

business. This is where building a list comes into play.

By building a list, affiliates can fix this problem. Additionally, they can retain traffic, warm

it up, and then direct it to different purchases in the future. This means that it isn't a oneshot

deal: instead, they can attempt to sell the same person multiple products over the

course of time.

Now, in order to do this successfully, the affiliate in question must purchase the

necessary tools. I personally suggest using http://www.aweber.com for the actual auto

responder service.

Successful Affiliate Strategies - 16 -

Aweber is relatively inexpensive ($20/mo.) and comes with a formidable range of

services, including spam checkers and macros. Best of all, it is whitelisted by many

email clients and boasts a delivery rate of 99%.

This service will not only manage your list, but it will also help you build it. It includes free

tools that allow you to create web forms, pop-ups, and hover-ins – all of which can be

used to increase your opt-in rate.

Now, in addition to purchasing the auto responder service, you will need to setup your

own site if you do not already own one. If you already own a related site, you can simply

add your opt in form to a page on your existing site. If not, I suggest purchasing cheap

domain and hosting and using this to host your list forms. Http://www.27hosting.com

currently offers some of the cheapest hosting available on the market.

Once you have your site and your auto responder setup, there are only two steps left:

the first is building a course of some sort that is related to the affiliate products you will

sell; and the second is creating an opt-in form that converts.

The first part is relatively easy. Start by determining your topic and then outline it over

the course of five to seven days. Remember that everything should be written as if you

are talking to a person, rather than as if you were writing a formal article.

If you don't feel comfortable writing these articles yourself, you can always hire a

ghostwriter at http://www.elance.com for $5-15 per issue, depending on the size.

Once you have created your auto responder series, you will want to feed it into your auto

responder, setup advertisements in the text for the affiliate product you are planning to

sell, and then create an opt-in form for your list.

Once you have setup your opt-in form, the only remaining step is to drive various traffic

sources to your opt-in list, collect their email addresses – and then wait for the

commissions to roll in!

In Closing…

Hi, it’s me again!

As the book draws to a near end, I want to remind you that with the information you now

have in your hands, it’s already entirely up to you to put them into practice.

I’ll be the first to say that you shouldn’t expect instantaneous results from getting started

right now… or even doing nothing.

Successful Affiliate Strategies - 17 -

At the early chapter of this guide, I’ve mentioned that like any other things in life, affiliate

marketing takes a decent degree of practice before you reach the top level.

But one thing is for sure: you now have over 8 fundamental but killer affiliate tactics at

your finger tips waiting to be used!

You can use any one or more of them, combine, mix and match… and observe your

results in your affiliate earnings!

So all the best in your affiliate marketing journey… to earning an avalanche of

affiliate checks!

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